The design process begins when you select your booth space for the trade show that you will be attending. The size of the booth is the first design element that is established. Then it is time to begin the task of defining the space.
Exhibit design demands an understanding of the functional requirements of trade show exhibit situations, sensitivity to the specific business image of the exhibiting company and serious consideration of the desired audience. Like any marketing medium it is important to know your audience. It will have a significant impact on the success achieved in presenting the products and services that define your company.
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